The holiday shopping season is upon us and as we quickly approach Thanksgiving in the United States, we know there will be many Black Friday doorbusters, Cyber Sale events and various holiday countdown sales. Here at Issuu, we recognize that many of our content creators are small businesses and it can often be hard to break through the noise of the big box stores and online retailers. In the US and UK, “Small Business Saturday” has become an important event for small businesses to generate awareness and drive shopping and support for their businesses.
We are already halfway into November, so small businesses everywhere are in the midst of promoting and creating marketing content to drive shoppers into their stores and to their website. The focus will be on generating sales all holiday season, but Small Business Saturday is a special platform for all small businesses to come together and hopefully drown out the major retailers for one day.
Issuu is home to many unique and wonderful small businesses and publishers from across the globe. They use Issuu to showcase products, engage potential shoppers and make a splash with sleek, high-quality digital content. In addition to individual companies, local communities often tap the power of Issuu to promote their brick and mortar businesses, happenings and events in an effort to promote one another. Here you can explore a few of the small businesses and shop local content here on Issuu.
Established in 2006, by Elizabeth Seeger, Satchel opened as a boutique originally carrying accessories from other designers along with offering custom pieces made by Elizabeth. As economic and fashion trends started to change, Elizabeth noticed that people were paying less attention to her designer options, and showing more interest in her custom pieces. Fast forward to present day, the company has grown into a completely made-in-house brand. Satchel’s flagship store is now located at the corner of Bull & Liberty Streets in the heart of downtown Savannah, Georgia. With an open floor plan, you’ll be able to shop ready-made goods, plus enjoy an open view of the production space—and even place a custom order for your ideal handbag!
Picks & Giggles Market has evolved as a gateway for Canadian entrepreneurs to connect directly with their local audience and to spread the powerful message of shopping local. Communities prosper when a local entrepreneur grows and can start employing local community members. During this challenging year, Picks & Giggles launched the “Unboxed Wishbook 2020”, a modern reimagining of the traditional holiday catalog experience we all loved as kids, plus now you can shop online while supporting the local Canadian makers. The Wishbook was designed with the customer experience in mind, is both desktop and mobile-optimized and very interactive. The catalog contains shopping links that take you to each shop’s website, where you can purchase directly from them. Cross items off your holiday gift list while shopping easily and efficiently without budging from your couch.
Laughing Elephant is a family business located in Seattle, Washington. They produce greeting cards, notecards, books, paper gifts, reproductions of antique valentines, vintage luggage labels, our popular series of children’s shaped books, notebooks and journals, and more. Their products celebrate many subjects we all hold dear such as children, family, friends, dogs, cats, babies, love, relationships, home, as well as spiritual and inspirational titles. They strive to capture the ideals of past times with imagery from antique postcards, late 19th and early 20th century children’s books, vintage advertising and a wealth of other sources. They recently added posters of exceptional Black Scientists to their collection that are worth checking out too.
These small businesses tap the power of Issuu to create eye-catching and beautiful catalogs that showcase their products, tell their story and can link directly to shopping carts. Issuu offers these businesses seamless distribution to engage their local patrons and beyond through catalogs embedded on their website, social media content and content optimized for all screen sizes.
Is your small business ready to start creating and distributing high-quality digital content on Issuu? Don’t wait, sign up and try Issuu today!